We’re constantly evolving for the planet, never chasing. We’re aware that the textile industry hasn't been the most eco-friendly, and so in line with our core value we’ve partnered up with Jeanologia and are proud members of the Ellen McArthur Foundation. Jeanologia’s state of the art laundries allows us to move away from water and chemical intensive laundries to one that is eco-friendly and efficient, creating low impact denim.We share the vision of the Ellen McArthur Foundation in rethinking how we design, make, and use materials to create a circular economy.